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ROAS calculator
Our free ROAS calculator lets you quickly calculate the revenue generated for every euro spent on digital advertising. Enter your ad spend and revenue, and the calculator will work out your ROAS automatically.
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YOUR ROAS
8.00x
For every 1 € spent on advertising, you generated 8 € in revenue.
Ad spend
500 €
Revenue generated
4.000 €
Difference (revenue minus ad spend)
3.500 €
What is ROAS?
ROAS (Return on Ad Spend) is a metric that compares revenue generated by advertising with the amount spent on ads. It is used to assess campaign efficiency on platforms such as Google Ads and Meta Ads.
A higher ROAS means a campaign generates more revenue relative to its advertising spend. However, ROAS is not profit: it excludes product costs, operating costs, delivery and other business expenses.
How is ROAS calculated?
ROAS = campaign revenue ÷ ad spend
If you spent 500 €, and the campaign generated €4,000 in revenue, your ROAS is:
€4,000 ÷ €500 = 8x
This means that every €1 spent on advertising generated €8 in revenue.
What is a good ROAS?
There is no single ROAS that represents a good result for every business. The ROAS you need depends on margins, product prices, operating costs and campaign goals.
< 1x
Optimisation needed
1x – 3x
Low return
4x – 6x
Good result
7x+
High return
These values are indicative. A high ROAS does not automatically mean a campaign is profitable.
How can you improve ROAS?
Your budget is only one factor affecting ROAS. Campaign results depend on the combination of strategy, ads, audience, offer and the website users visit.
More precise targeting
Allocate budget to audiences with the greatest conversion potential.
Stronger creative
Visuals, video and messaging that attract attention and encourage action.
An optimised website
A fast, well-designed landing page can significantly affect conversion rates.
Measurement and optimisation
Performance tracking helps direct budget towards the best-performing campaigns.
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