01 / The challenge
An outstanding solution needs to appear at the right moment.
A restaurant terrace, a hotel outdoor space and a family garden have different needs. Buyers search for pergolas, glazing or sun protection, compare options and look for a contractor who understands their space.
Trigon combines pergola systems, glazing, ZIP screens and furniture with design and installation. The Search approach turns that broad offering into a precise response to what the customer is searching for.
Focus: paid search visibility for relevant queries and a clear path to requesting a quote.
02 / Our solution
One offering. Multiple needs. Precise messages.
Each service has its own space.
We separate search groups for pergolas, glazing and ZIP screen systems. Each leads to content matching the solution being sought.
Relevance comes first.
We select terms based on customer intent and exclude irrelevant searches with negative keywords. Budget is directed towards searches that can open a project discussion.
A concrete next step.
The message invites buyers to describe the location, dimensions and purpose of their space. The aim is a useful contact with enough information to assess a solution.
03 / Search presence
A high position matters when you are relevant.
The approach focuses on prominent paid positions for searches related to Trigon’s offering. The ad responds to a need, presents a solution and leads towards a quote.
First position depends on the auction, competition, quality and budget. Paid visibility does not promise the top organic position.
Solutions for private and hospitality terraces. Pergolas, glazing and ZIP screen systems. Tell us about your space and request a project estimate.
04 / Achieved results
Figures that show how we assess success.
Campaign results over 90 days. 60,000 impressions, 4,800 clicks and 240 enquiries with an investment of €2,400.
60.000ad impressions
Ad delivery volume for relevant Search queries.
4.800clicks
An achieved CTR of 8% — 4,800 clicks from 60,000 impressions.
240enquiries
An achieved conversion rate of 5%. Enquiry quality is assessed separately.
2.400 €ad budget
An average of €800 per month over three months.
0,50 €per click
Average CPC: €2,400 ÷ 4,800 clicks.
10 €per enquiry
CPA: €2,400 ÷ 240 enquiries.
05 / From search to quote
The ad starts the conversation. The website continues it.
Trigon’s website presents its services and process — from consultation and measurement to design, professional installation and support. We connect Search messaging with this specific content.
Intent relevant ad suitable solution quote request.
When assessing results, we distinguish contact clicks, confirmed enquiries, qualified projects and confirmed sales.
06 / The value of our approach
Visibility with a clear business purpose.
The offering matches the search.
Every ad and page addresses the same customer need.
Data-driven decisions.
Costs, search terms and confirmed contacts provide a basis for campaign improvement.
An enquiry is the start of a project.
Sales feedback shows which contacts have real value for Trigon.
Your business / The next project
Be present when customers search for what you offer.
Let’s connect Google Search, your offering and a clear path to contact.
Start your project