A clear initial agreement makes it easier to estimate website costs and delivery time. Before choosing the look, establish who you are addressing, what you are presenting and what visitors should do. This guide is a practical checklist for businesses in Podgorica and across Montenegro preparing their first website or a redesign.
You do not need all copy and photography ready in advance. What matters is agreeing before development who prepares them, which features are included and who approves the final versions.
Start with one main action
Define what a successful visit means for you: submitting an enquiry, booking a conversation, requesting a quote or purchasing a product. This decision affects page structure, content and forms.
For example, a company offering a bespoke service may benefit from a form asking for project type and location. An online store needs a catalogue, cart and clear checkout. These are different requirements even when both websites have a similar number of pages.
Prepare your offering structure and content
List your main services or product groups. For each, specify the target customer, what it includes, how collaboration works and what information the buyer should send.
- Your logo in its original or vector format and any existing brand guidelines.
- Company, contact, location and service area information.
- Descriptions of services, products and your collaboration process.
- Photography and video that you have the right to use.
- References and results you can substantiate.
- Language versions and the person responsible for translation and content approval.
If some materials are missing, the proposal should separately identify copywriting, photography, translation and content entry. This makes clear what is included and what needs additional preparation.
Separate essential features from later additions
Create two lists: what is essential for launch and what can wait for the next phase. Consider search, filters, user accounts, bookings, payments and connections to other systems.
For an online store, specify product and variant counts, data entry methods, delivery rules, payment methods and who processes orders. If you sell wholesale, define whether partners see special prices, how they gain access and how they order. Learn more about this scope on our page about B2B and B2C platforms for brands.
How to compare proposals and estimate your budget
Compare prices only when proposals cover the same scope. Page count is just one part of the estimate. Design, content, languages, product catalogue, integrations, administration and testing all affect the investment.
For an initial indication, use our website cost calculator. Then align the indicative estimate with your specific features and materials.
Ask for development, domain, hosting, licences, maintenance and additional services to be itemised separately. Also confirm who receives administration access, what training includes and how subsequent changes are charged.
Preserve valuable existing URLs when redesigning
Redesign preparation includes an inventory of existing pages. Record URLs that generate visits or enquiries, important content, forms and integrations already in use.
When a URL changes, identify the appropriate replacement page and a permanent redirect. Do not automatically send every old URL to the homepage. Also review analytics so you can compare results after launch.
What to check before launch
- Text readability, images, menus and buttons on mobile.
- Form submission and message delivery to the agreed email address.
- Cart, ordering and payments, where included in scope.
- Page titles, search descriptions, internal links and sitemap.
- Privacy settings and analytics in accordance with visitor preferences.
- Administrator access, backups and the maintenance agreement.
A form check is not complete when the button changes colour: confirm that the recipient receives the message and the visitor gets a clear notification.
Examples of different web projects
Lumaro Properties is an example of a property showcase with custom administration. Vermonta illustrates an approach to brand and product range presentation. These projects help connect website discussions with specific needs rather than visual impressions alone.
A short description to send with your enquiry
In a few sentences, describe what your company does, who it sells to, the main action visitors should take, essential features, materials you already have and any preferred launch date. Add your current website, if available, and budget range.
This gives us a basis to discuss priorities and scope. Explore our website and online store development service or send a project description.