FALCON TECHNOLOGY / DIGITAL MARKETING
Meta Ads on Facebook and Instagram
We use Meta Ads to present your offering on Facebook and Instagram through content tailored to your product, audience and campaign goals. For an online store, the focus may be purchases; for a service business, qualified enquiries; for a new brand, introducing the offering. Falcon Technology connects advertising with photography, video, design and performance measurement.
01 / What Meta campaign management includes
We analyse your offering and existing data, agree on objectives, and prepare audiences and creative variations. We set up campaigns and check the connection between the ad, form or landing page. After launch, we monitor spend, contacts and sales, test messaging and content, and adapt the budget to results and business priorities.
02 / Advertising for online stores
For e-commerce, we review the catalogue, product data and purchase tracking. Where requirements are met, we use catalogue advertising and remarketing to match messaging with customer interests. When assessing revenue, we distinguish platform-reported values from actual orders, cancelled purchases and completed sales in the business system.
03 / Lead generation advertising
A form should collect enough information to continue the conversation: suitable contact details and data relevant to the specific service. We assess lead volume alongside quality. Sales response time, a clear offering and the way contacts are handled affect how many enquiries become business.
04 / Is one visual enough?
One visual can be a starting point, but testing different messages and formats provides a better basis for decisions. We use photography, video and design according to campaign needs. Content production, management fees and ad budget are defined in the proposal so the scope of collaboration is clear.
05 / How do we know a campaign is delivering value?
The agreed objective determines the metrics: cost per qualified enquiry, confirmed purchase or return on investment. ROAS compares revenue with ad spend but does not show profit after all costs. A report should explain results, measurement limitations and the next decisions.
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Let’s start your project.
Tell us about your offering and goals. We will prepare a proposal outlining the scope of our collaboration and the next steps.