{"id":8941,"date":"2026-10-13T16:18:41","date_gmt":"2026-10-13T16:18:41","guid":{"rendered":"https:\/\/falcontech.me\/?page_id=8941"},"modified":"2026-10-13T18:25:57","modified_gmt":"2026-10-13T18:25:57","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/falcontech.me\/en\/usluge\/digitalni-marketing\/google-ads\/","title":{"rendered":"Google Ads advertising in Montenegro"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8941\" class=\"elementor elementor-8941\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000069 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000069\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000065 elementor-widget elementor-widget-heading\" data-id=\"00000065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">FALCON TECHNOLOGY \/ DIGITAL MARKETING<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000066 elementor-widget elementor-widget-heading\" data-id=\"00000066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google Ads advertising in Montenegro<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000067 elementor-widget elementor-widget-text-editor\" data-id=\"00000067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We connect Google Ads with your business offering and your customers\u2019 specific search intent. For a company seeking more quote requests, a Search campaign targeting products and services people actively search for is a good starting point. Falcon Technology, based in Podgorica, plans and manages campaigns for businesses in Montenegro, with clearly agreed goals and measurement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000068 elementor-widget elementor-widget-html\" data-id=\"00000068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8941-00000068{margin:0;font-family:Unbounded,sans-serif;font-size:16px;font-weight:500;line-height:1.3} .ft-svg-link-8941-00000068 a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8941-00000068 svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8941-00000068{font-size:12px}}<\/style><p class=\"ft-svg-link-8941-00000068\"><a href=\"https:\/\/falcontech.me\/en\/kontakt\/\"><span>Request a proposal for your business<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0000006c e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"0000006c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000006a elementor-widget elementor-widget-heading\" data-id=\"0000006a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01 \/ What campaign management includes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000006b elementor-widget elementor-widget-text-editor\" data-id=\"0000006b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We first analyse your offering, market and landing page. We then group searches by service, prepare messaging and exclude irrelevant terms with negative keywords. We configure locations, budget and tracking for the agreed actions. After launch, we review actual search terms, costs and contact quality, making changes based on data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0000006f e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"0000006f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000006d elementor-widget elementor-widget-heading\" data-id=\"0000006d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02 \/ Ad budget and management fees<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000006e elementor-widget elementor-widget-text-editor\" data-id=\"0000006e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The budget you pay to Google and our management fee are separate items. Our recommendation depends on competition, the number of services, markets and campaign goals. Before launch, we define what the ad budget covers, what management includes and which data will be reported. We do not promise a specific number of sales without information about your offering and sales process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00000072 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000072\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000070 elementor-widget elementor-widget-heading\" data-id=\"00000070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03 \/ How we distinguish a click from a qualified enquiry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000071 elementor-widget elementor-widget-text-editor\" data-id=\"00000071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A click on a phone number, a submitted form and a confirmed sale are different outcomes. We agree on which actions to measure and, where sales feedback is available, distinguish confirmed contacts from qualified enquiries. This allows optimisation to consider their business value as well as the number of clicks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00000075 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000075\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000073 elementor-widget elementor-widget-heading\" data-id=\"00000073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04 \/ When do results begin?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000074 elementor-widget elementor-widget-text-editor\" data-id=\"00000074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ads can start appearing after activation and approval. Reliable performance assessment requires sufficient data; the time needed depends on search volume, budget and the sales cycle. Google Ads provides paid visibility, while organic SEO rankings are tracked separately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00000078 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000078\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000076 elementor-widget elementor-widget-heading\" data-id=\"00000076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">05 \/ What do we need to get started?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000077 elementor-widget elementor-widget-text-editor\" data-id=\"00000077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Send your website address, the services you want to promote, your operating area and approximate monthly budget. If you already run campaigns, account access allows us to review previous work. Ideally, your company should retain control of the account and billing, with the agency granted access for the agreed management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00000080 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000080\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000079 elementor-widget elementor-widget-heading\" data-id=\"00000079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000007a elementor-widget elementor-widget-html\" data-id=\"0000007a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8941-0000007a{margin:0;font-family:Unbounded,sans-serif;font-size:17px;font-weight:500;line-height:1.3} .ft-svg-link-8941-0000007a a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8941-0000007a svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8941-0000007a{font-size:12px}}<\/style><p class=\"ft-svg-link-8941-0000007a\"><a href=\"https:\/\/falcontech.me\/en\/usluge\/digitalni-marketing\/\"><span>Digital marketing<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000007b elementor-widget elementor-widget-html\" data-id=\"0000007b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8941-0000007b{margin:0;font-family:Unbounded,sans-serif;font-size:17px;font-weight:500;line-height:1.3} .ft-svg-link-8941-0000007b a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8941-0000007b svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8941-0000007b{font-size:12px}}<\/style><p class=\"ft-svg-link-8941-0000007b\"><a href=\"https:\/\/falcontech.me\/en\/projects\/google-ads-kampanja-kvalitetni-upiti\/\"><span>An example of our Google Search approach<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000007c elementor-widget elementor-widget-html\" data-id=\"0000007c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8941-0000007c{margin:0;font-family:Unbounded,sans-serif;font-size:17px;font-weight:500;line-height:1.3} .ft-svg-link-8941-0000007c a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8941-0000007c svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8941-0000007c{font-size:12px}}<\/style><p class=\"ft-svg-link-8941-0000007c\"><a href=\"https:\/\/falcontech.me\/en\/marketing-alati\/roas-kalkulator\/\"><span>ROAS calculator<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000007d elementor-widget elementor-widget-heading\" data-id=\"0000007d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s start your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000007e elementor-widget elementor-widget-text-editor\" data-id=\"0000007e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us about your offering and goals. We will prepare a proposal outlining the scope of our collaboration and the next steps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000007f elementor-widget elementor-widget-html\" data-id=\"0000007f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8941-0000007f{margin:0;font-family:Unbounded,sans-serif;font-size:18px;font-weight:500;line-height:1.3} .ft-svg-link-8941-0000007f a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8941-0000007f svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8941-0000007f{font-size:12px}}<\/style><p class=\"ft-svg-link-8941-0000007f\"><a href=\"https:\/\/falcontech.me\/en\/kontakt\/\"><span>Contact Falcon Technology<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads management for businesses in Montenegro: Search campaigns, keyword selection, enquiry tracking and budget optimisation. Falcon Technology, Podgorica.<\/p>","protected":false},"author":1,"featured_media":0,"parent":6584,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-8941","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages\/8941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/comments?post=8941"}],"version-history":[{"count":3,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages\/8941\/revisions"}],"predecessor-version":[{"id":8956,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages\/8941\/revisions\/8956"}],"up":[{"embeddable":true,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages\/6584"}],"wp:attachment":[{"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/media?parent=8941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}