{"id":8943,"date":"2026-10-13T16:18:45","date_gmt":"2026-10-13T16:18:45","guid":{"rendered":"https:\/\/falcontech.me\/?page_id=8943"},"modified":"2026-10-13T18:26:00","modified_gmt":"2026-10-13T18:26:00","slug":"meta-ads","status":"publish","type":"page","link":"https:\/\/falcontech.me\/en\/usluge\/digitalni-marketing\/meta-ads\/","title":{"rendered":"Meta Ads on Facebook and Instagram"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8943\" class=\"elementor elementor-8943\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000085 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000085\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000081 elementor-widget elementor-widget-heading\" data-id=\"00000081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">FALCON TECHNOLOGY \/ DIGITAL MARKETING<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000082 elementor-widget elementor-widget-heading\" data-id=\"00000082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Meta Ads on Facebook and Instagram<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000083 elementor-widget elementor-widget-text-editor\" data-id=\"00000083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We use Meta Ads to present your offering on Facebook and Instagram through content tailored to your product, audience and campaign goals. For an online store, the focus may be purchases; for a service business, qualified enquiries; for a new brand, introducing the offering. Falcon Technology connects advertising with photography, video, design and performance measurement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000084 elementor-widget elementor-widget-html\" data-id=\"00000084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8943-00000084{margin:0;font-family:Unbounded,sans-serif;font-size:16px;font-weight:500;line-height:1.3} .ft-svg-link-8943-00000084 a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8943-00000084 svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8943-00000084{font-size:12px}}<\/style><p class=\"ft-svg-link-8943-00000084\"><a href=\"https:\/\/falcontech.me\/en\/kontakt\/\"><span>Request a proposal for your business<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00000088 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000088\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000086 elementor-widget elementor-widget-heading\" data-id=\"00000086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01 \/ What Meta campaign management includes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000087 elementor-widget elementor-widget-text-editor\" data-id=\"00000087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We analyse your offering and existing data, agree on objectives, and prepare audiences and creative variations. We set up campaigns and check the connection between the ad, form or landing page. After launch, we monitor spend, contacts and sales, test messaging and content, and adapt the budget to results and business priorities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0000008b e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"0000008b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000089 elementor-widget elementor-widget-heading\" data-id=\"00000089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02 \/ Advertising for online stores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000008a elementor-widget elementor-widget-text-editor\" data-id=\"0000008a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For e-commerce, we review the catalogue, product data and purchase tracking. Where requirements are met, we use catalogue advertising and remarketing to match messaging with customer interests. When assessing revenue, we distinguish platform-reported values from actual orders, cancelled purchases and completed sales in the business system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0000008e e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"0000008e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000008c elementor-widget elementor-widget-heading\" data-id=\"0000008c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03 \/ Lead generation advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000008d elementor-widget elementor-widget-text-editor\" data-id=\"0000008d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A form should collect enough information to continue the conversation: suitable contact details and data relevant to the specific service. We assess lead volume alongside quality. Sales response time, a clear offering and the way contacts are handled affect how many enquiries become business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00000091 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000008f elementor-widget elementor-widget-heading\" data-id=\"0000008f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04 \/ Is one visual enough?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000090 elementor-widget elementor-widget-text-editor\" data-id=\"00000090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One visual can be a starting point, but testing different messages and formats provides a better basis for decisions. We use photography, video and design according to campaign needs. Content production, management fees and ad budget are defined in the proposal so the scope of collaboration is clear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00000094 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"00000094\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000092 elementor-widget elementor-widget-heading\" data-id=\"00000092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">05 \/ How do we know a campaign is delivering value?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000093 elementor-widget elementor-widget-text-editor\" data-id=\"00000093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The agreed objective determines the metrics: cost per qualified enquiry, confirmed purchase or return on investment. ROAS compares revenue with ad spend but does not show profit after all costs. A report should explain results, measurement limitations and the next decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0000009c e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"0000009c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00000095 elementor-widget elementor-widget-heading\" data-id=\"00000095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000096 elementor-widget elementor-widget-html\" data-id=\"00000096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8943-00000096{margin:0;font-family:Unbounded,sans-serif;font-size:17px;font-weight:500;line-height:1.3} .ft-svg-link-8943-00000096 a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8943-00000096 svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8943-00000096{font-size:12px}}<\/style><p class=\"ft-svg-link-8943-00000096\"><a href=\"https:\/\/falcontech.me\/en\/usluge\/digitalni-marketing\/\"><span>Digital marketing<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000097 elementor-widget elementor-widget-html\" data-id=\"00000097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8943-00000097{margin:0;font-family:Unbounded,sans-serif;font-size:17px;font-weight:500;line-height:1.3} .ft-svg-link-8943-00000097 a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8943-00000097 svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8943-00000097{font-size:12px}}<\/style><p class=\"ft-svg-link-8943-00000097\"><a href=\"https:\/\/falcontech.me\/en\/usluge\/produkcija\/\"><span>Photography and video production<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000098 elementor-widget elementor-widget-html\" data-id=\"00000098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8943-00000098{margin:0;font-family:Unbounded,sans-serif;font-size:17px;font-weight:500;line-height:1.3} .ft-svg-link-8943-00000098 a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8943-00000098 svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8943-00000098{font-size:12px}}<\/style><p class=\"ft-svg-link-8943-00000098\"><a href=\"https:\/\/falcontech.me\/en\/marketing-alati\/roas-kalkulator\/\"><span>ROAS calculator<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00000099 elementor-widget elementor-widget-heading\" data-id=\"00000099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s start your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000009a elementor-widget elementor-widget-text-editor\" data-id=\"0000009a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us about your offering and goals. We will prepare a proposal outlining the scope of our collaboration and the next steps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000009b elementor-widget elementor-widget-html\" data-id=\"0000009b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.ft-svg-link-8943-0000009b{margin:0;font-family:Unbounded,sans-serif;font-size:18px;font-weight:500;line-height:1.3} .ft-svg-link-8943-0000009b a{display:inline-flex;align-items:center;gap:.45em;color:#00ffff;text-decoration:none;max-width:100%} .ft-svg-link-8943-0000009b svg{display:inline-block!important;width:1.15em!important;height:1.15em!important;flex-shrink:0;stroke:currentColor;fill:none}@media(max-width:767px){.ft-svg-link-8943-0000009b{font-size:12px}}<\/style><p class=\"ft-svg-link-8943-0000009b\"><a href=\"https:\/\/falcontech.me\/en\/kontakt\/\"><span>Contact Falcon Technology<\/span><svg class=\"ft-unified-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\" style=\"display:inline-block;width:1.15em;height:1.15em;flex-shrink:0;vertical-align:-.15em;overflow:visible\"><path d=\"M6 18 18 6M6 6h12v12\"\/><\/svg><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook and Instagram advertising for businesses in Montenegro. Meta Ads strategy, creative content, sales and enquiry tracking with Falcon Technology.<\/p>","protected":false},"author":1,"featured_media":0,"parent":6584,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-8943","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages\/8943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/comments?post=8943"}],"version-history":[{"count":3,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages\/8943\/revisions"}],"predecessor-version":[{"id":8957,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages\/8943\/revisions\/8957"}],"up":[{"embeddable":true,"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/pages\/6584"}],"wp:attachment":[{"href":"https:\/\/falcontech.me\/en\/wp-json\/wp\/v2\/media?parent=8943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}