FALCON TECHNOLOGY / DIGITAL MARKETING
Social media management in Montenegro
Social media management begins with understanding your offering, audience and goals. Falcon Technology, based in Podgorica, brings strategy, photography, video and design together in content that explains why your product or service matters. We base our posting plan on your actual business, seasonality and customers’ questions.
01 / What our collaboration includes
We define the communication direction and content plan, prepare copy and visuals, and organise the agreed production and publishing. Involvement in messages and comments is agreed separately, along with content approvals. The proposal specifies the number of posts, stories, Reels and shoots, with clearly defined responsibilities.
02 / Content from your actual business
Products, spaces, people and working processes are the foundation of a distinctive profile. One shoot can support several formats: post photography, short videos and stories. We prioritise material that faithfully represents your business and answers audience questions rather than generic posts unrelated to your offering.
03 / Organic posts and paid advertising
Regular publishing builds presence and communication, while paid advertising supports separate reach and objective planning. Profile management does not automatically include a Meta Ads budget. We agree on both items transparently and assess results according to their respective roles.
04 / How do we measure performance?
Impressions and reactions help us understand content performance, but the business goal may be relevant messages, website visits or enquiries. Our report highlights the best-performing content and recommendations for the next period. Where tracking is available, we connect activities with contacts and sales data.
05 / What should you prepare before we start?
We need appropriate access to business profiles, essential information about your offering, visual materials and a person responsible for approvals. We agree on schedules, communication and urgent changes. For an initial proposal, send your profile links and describe what you want to improve.
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Let’s start your project.
Tell us about your offering and goals. We will prepare a proposal outlining the scope of our collaboration and the next steps.